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Wardley (Value Chain) Mapping

Anticipating the Future - A Map to Navigate From, and Drive a Better Customer Experience

  • 2 February 2015
  • Author: Simon_Wardley
  • Number of views: 0
Wardley (Value Chain) Mapping
Wardley Mapping (called also Value Chain Mapping) is a technique of environment visualization that lets you to replace copying competition and gut feeling with a conscious strategy covering even things you do not know and enable you to do do things like:

  • reduce the cost of a single project up to 30%
  • find and identify new business opportunities
  • capture market share with minimal investment
  • identify and remove risks

Reference:   http://www.wardleymaps.com/    

Tool:  https://github.com/cdaniel/wardleymapstool    

Video: https://www.youtube.com/watch?v=NnFeIt-uaEc 

Step 1. Needs!
Step 2. Value Chain!
Step 3. Map!
The first part of mapping is to improve situational awareness i.e. it's useful to have some in the first place. When you've written a map that's not the end because maps are dynamic and will change over time.

Step 4. Challenge!
Step 5. Adjust!
The second part of mapping is to challenge what we think the situation is, remove duplication and bias. This involves sharing maps with others, refinement (including metrics where needed) and adding in aggregate perspectives (our own historical repository of how we treat things).

Step 6. Think!
Step 7. Methods!
Step 8. Simple!
Step 9. Evaluate!
The third part of mapping is to decide to do something, the strategic play, how we're going to do it, how we're going to organise it. The last bit - evaluate - is usually to create those evaluation artefacts (SWOTs, BMC) that others seem to sometimes require in order to bring them along. It can be useful but often I find that last step unnecessary, time consuming and often omit it.

Step 10. Act
The last bit of mapping is to get on with it, get started. This is not the end of the story though, you have to continuously iterate all the above.

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